US video technology provider Kaltura has formed a strategic partnership with US TV data consulting company Dativa to develop the industry’s first data lake dedicated to cloud TV services.
Tom Weiss: Breaking the barriers to addressable advertising in Europe
The United States remains the most significant advertising market, with around half of all of the world’s advertising traded in a single country.
Verimatrix acquires MiriMON from Genius Digital
Verimatrix has acquired the MiriMON technology and development team from Genius Digital, the expert in audience analytics for TV.
Weiss and Farncombe rescue Mirifice
Mirifice, the Bath-based testing and monitoring company that counted Ziggo and MTS among its customers, is to be split into two after the company was liquidated by its previous owners.