Sky and Virgin have announced plans to combine their targeted advertising programmes. It will give the two companies access to a total of 30 million viewers in the UK and Ireland.
Sky’s addressable TV platform AdSmart has now been up and running for four years.
Sky is to launch its targeted advertising service Adsmart in the Italian market during the late summer.
Sky has worked with 750 advertisers undertaking over 3,000 campaigns on Sky AdSmart since it was launched just under two years ago.