Traditional TV viewing remains stable in among US viewers, but second screen usage is growing fast.
Nielsen starts reporting YouTube channels
June 28, 2012 21.34 Europe/London By
May 2012 marks the first month that Nielsen publicly reported streaming measurement on thousands of YouTube partners.
TV set remains king in US homes
May 4, 2012 08.10 Europe/London By
The average American watches nearly five hours of video each day, 98% on a traditional TV set, according to the Nielsen Cross-Platform Report.
Second screen usage becoming the norm
April 8, 2012 12.09 Europe/London By
Watching TV while using a tablet or smartphone is more common than not according to a Q4 2011 Nielsen survey of connected device owners in the US, UK, Germany and Italy.
Research: US viewers embrace PVRs
March 2, 2012 07.57 Europe/London By
Among the three major devices connected to TVs (video game consoles, PVRs and DVD players), PVRs account for the greatest percentage of Americans’ watching time, according to Nielsen Research.
US viewers watch more online videos
November 18, 2011 08.45 Europe/London By
Social media buzz impacts TV ratings
October 7, 2011 08.57 Europe/London By
People aren’t just consuming content on social networks, they’re actively sharing it. As a result, social media buzz has an impact on TV ratings, at least in the US, according to a recent study by Nielsen’s NM Incite.
ABC and Nielsen sync iPad with TV
September 19, 2010 21.04 Europe/London By
The research firm Nielsen is teaming up with Walt Disney Co.’s ABC in the US by offering an application for Apple’s iPad for the network’s new drama My Generation, which premieres this Thursday, September 23.
People want to pay for online content – maybe
March 1, 2010 20.01 Europe/London By
