Traditional TV viewing remains stable in among US viewers, but second screen usage is growing fast.
May 2012 marks the first month that Nielsen publicly reported streaming measurement on thousands of YouTube partners.
The average American watches nearly five hours of video each day, 98% on a traditional TV set, according to the Nielsen Cross-Platform Report.
Watching TV while using a tablet or smartphone is more common than not according to a Q4 2011 Nielsen survey of connected device owners in the US, UK, Germany and Italy.
Among the three major devices connected to TVs (video game consoles, PVRs and DVD players), PVRs account for the greatest percentage of Americans’ watching time, according to Nielsen Research.
In the US, the amount of time spent streaming videos online is growing at a much faster rate than the number of video viewers, according to research by Nielsen.
People aren’t just consuming content on social networks, they’re actively sharing it. As a result, social media buzz has an impact on TV ratings, at least in the US, according to a recent study by Nielsen’s NM Incite.
The research firm Nielsen is teaming up with Walt Disney Co.’s ABC in the US by offering an application for Apple’s iPad for the network’s new drama My Generation, which premieres this Thursday, September 23.
Consumers are most likely to pay—or have already paid—for the same content they normally pay for offline, including theatrical movies, music, games and select videos such as current television shows.