Most of the main pay-TV operators in Sub-Saharan Africa lowered their prices during 2016 to ward off competitors. The knock-on effect was that other platforms lowered their fees.
Much has been discussed about SVOD’s impact on the traditional pay-TV sector. Several observers declared that SVOD would kill pay-TV.
Amazon Prime Video launched across 200 countries today, which is a commendable achievement.
The number of SVOD [subscription video on demand] homes is forecast to reach 428 million across 200 countries by 2021, up from 177 million in 2015 and an expected 248 million by end-2016.
Netflix will remain the dominant force in Western European SVOD for the next five years.
Eastern Europe will have 18.19 million paying SVOD subscribers [for TV episodes and movies – excluding sports, for example] across 18 countries by 2021, up from 3.33 million at end-2015 and 5.58 million by end-2016 – almost sextupling between 2015 and 2021.
North America will have 112 million SVOD subscribers [for movie and TV services only – excluding sports, for example] by end-2016, up by 19 million on 2015.
Nearly a fifth of Latin America’s TV households will pay for an SVOD package by 2021, up from 10.9% by end-2016.
The Asia Pacific region will have 157.78 million SVOD [subscription video on demand] subscribers by 2021, up from 41.68 million in 2015 and 76.12 million expected by end-2016.
Although there have been many launches in the last couple of years and more to come, the Middle East & Africa SVOD sector will still be very immature by 2021.