Discovery has put forward a new approach for audience measurement during Eurosport’s coverage of the Winter Olympics.
Sky Deutschland’s viewing figures underrated by 16%
The TV audience ratings of Sky Deutschland have been around 16% higher in subscriber households than reported by German TV ratings provider AGF in 2016.
Mediametrie introduces 4-screen measurements
French audience research company Médiamétrie has integrated the 4-screen TV/Video audience measurement on all of the subscribed channels.
Freesat to run live audience measurement
Freesat has launched the first live audience measurement service for free-to-air television.