Google has acquired Anvato, a provider of multi-screen streaming, video publishing live and VOD distribution and monetisation strategies to media companies.
New exec joins Anvato
Anvato has appointed Andreas Binderlehner its sales director for the EMEA region.
MHz Choice opts for Anvato
MHz Networks has deployed Anvato’s Media Content Platform (MCP) for the re-launch of its MHz Choice OTT service in the US.
Anvato platform tackles ad blocking
Media Content Platform (MCP) technology employed by Anvato could save the industry up to $3 billion (€2.76 billion) in lost revenue from ad blocking.