Germany’s national football association Deutsche Fußball Liga (DFL) will provide Bundesliga live games in Ultra HD from autumn 2016 for the first time.
Video service providers, including pay TV and OTT operators, and content producers around the world believe that one of the key drivers for operators’ implementation of 4K UHD is the expectation that consumers will pay more for premium 4K UHD content.
German public broadcaster ZDF will show its first documentary completely produced in Ultra HD/4K on September 25, 2016 at 19.30 CET.
Viewers receiving the Tivùsat DTH platform can see seven Euro 2018 matches in Ultra HD, as Eutelsat and Rai broadcast the matches in live Ultra HD.
Interactive Dutch music channel and on-demand service Xite will launch a 4K/Ultra HD channel with music videos in Ultra HD quality only, for KPN, starting this September.
Dutch incumbent telecom operator KPN has launched a 4k/Ultra HD pilot with 1,000 trial customers.
Internet streaming services are pushing the traditional broadcast sector in their support for Ultra HD.
More than 11 million North American homes will own an Ultra HD TV by the end of 2016 as prices drop to increasingly affordable levels and 1080p models start to disappear entirely from large screen product line ups.
ABI Research says the 4k set-top box market will expand four-fold over the next few years.
The Swiss cable operators associated in industry group Quickline will transmit selected games of the UEFA European Football Championship 2016 in Ultra HD.