Net advertising revenues in the German TV market rose by 4% to €4.29 billion in 2014 with TV remaining the most important advertising platform, reaching a 27.99% share (2013: 26.86%).
Spending on UltraHD TV (4K) is up by over 700% compared to previous period, according to GfK.
The global pay-TV services market, including cable TV, satellite TV, telco TV and OTT video, totaled $237 billion in 2014, up 7% from the previous year, according to the 2015 IHS Infonetics Pay-TV Services and Subscribers report from IHS.
The BBC has a combined weekly global audience of 308 million people, according to new data that measures the reach of international BBC content, both news and entertainment.
Based on forecasts for 138 countries, the number of digital TV homes will increase by more than 1 billion between 2010 and 2020 to 1.65 billion – or up by 180%, according to a new report from Digital TV Research. The total will climb by 134 million homes in 2015 alone.
AGF, the German association providing the official TV audience ratings, will include online video consumption at YouTube in its reach figures.
Cord cutting is not expected to make much of an impact in Western Europe despite signs of market maturity, with pay-TV penetration forecast to increase from 56.7% at end-2014 to 60.4% in 2020.
Subscriptions from OTT TV providers such as Netflix and Amazon Prime will generate $31.6 billion by 2019, up from just under $8 billion in 2014, according to Juniper Research.
While Netflix’s international business is yet to turn a profit, SNL Kagan sees strong growth, according to calculations made by the analyst.
More than one in ten (11%) Dutch households had a Netflix subscription in Q4 2014, according to the latest research from Telecompaper.