The global VOD market is expected to reach $263 billion by 2016, up from $207 billion in 2014, according to Future Market Insights.
In the US, nearly 8 in 10 advertisers use advanced TV
In the US, the majority of advertisers (78%) have already leveraged some form of advanced TV in their marketing efforts, according to the IAB report Advanced TV: Ad Buyer Perceptions.
Top pay-TV operators to add 200 million subs
Pay-TV subscriptions for 338 operators across 89 countries will increase by 200 million from a collective 704 million in 2014 to 904 million by 2020, according to a new report […]
IHS: New colour technology displays to grow fast
Wide colour gamut flat panel displays are expected to grow from 3% in 2015 to 25% of the display market in terms of area by 2020, according to IHS.
Pay-TV viewing beats Netflix, YouTube in US
Measured by minutes of viewing time, traditional pay-TV accounts for 80% of viewing video time in the US.
Netflix subscribers to reach over 130m by 2020
The figures are impressive: 63 million paying subscribers at the end of Q2 2015, a presence in over 50 markets, and viewing times up 50% in two years.
Connected media devices change viewing behaviour
Are consumers willing to be locked into one connected media device ecosystem?
Second screen gains importance in German TV households
The new forms of media consumption are becoming increasingly popular in Germany with more than half (56%) of Germans watching TV programmes and videos on smartphones, tablets or laptops.
Asia Pacific pay-TV growth continues
Despite economic growth concerns, pay-TV subscriptions for Asia Pacific’s top 68 operators will increase by 74% from a collective 376 million in 2014 to 535 million by 2020,according to a […]
8% of Dutch expect to cut the cord
8% of Dutch consumers expect to cancel their TV subscription in the next two years as more programming becomes available over the internet.