We accept .gif and .jpeg files, and Flash files for our website. IAB (Internet Advertising Bureau) guidelines recommend that a.gif alternative is provided to Flash. Some devices, notably the Apple iPad, do not run Flash. Unfortunately we cannot accept Flash for our e-mail services due to the constraints of some of our subscribers’ systems.
Website
Format and Positions
The Masthead position (468 x 60 pixels) appears at the very top of the home page to the right of the BTN masthead.
The Top Story position (468 x 60 pixels) appears on the homepage underneath the lead story and on all news pages immediately above the headline.
The Medium Rectangle position (300 x 250 pixels) appears in the right-hand column under our ‘subscribe box’.
The Masthead and Medium Rectangle positions appear throughout the site whichever story or page is clicked-through.
In common with other leading websites, such as Variety and Hollywood Reporter, the adverts are displayed on a 50-50 basis with a 50% chance the ad will appear on the initial landing of the visit. Once clicked there is a 50% chance that the alternative advert will be displayed on the next page opened. Each position can be tenanted exclusively – please contact Brian Payne to discuss.
Emails
Formats and Positions
The Masthead position (468 x 60 pixels) appears at the very top of the home page to the right of the Broadband TV News masthead.
The Top Story position (468 x 60 pixels) appears immediately below the uppermost story.
The Vertical banner position (120 x 240 pixels) appears in the right-hand column generally next to the Top Story position.
The Medium Rectangle position (300 x 250 pixels) can appear in the right-hand column in place of the Vertical banner.
All four positions appear on the front page when the email is opened. Other banner positions, each of 468 x 60 pixels, are available below each story. Contact Brian Payne for details and rates.
Each position can be booked for one placement for maximum campaign flexibility.
IAB Recommended Ad Sizes
| Recommended Maximum Initial Download Fileweight |
Recommended Animation Length (Seconds) |
||
| 300 x 250 IMU – (Medium Rectangle) | 40k | :15 | |
| 468 x 60 IMU – (Full Banner) | 40k | :15 | |
| 120 x 240 IMU – (Vertical Banner) | 30k | :15 | |
| 120 x 600 IMU – (Skyscraper) | 40k | :15 | |
| 728 x 90 IMU – (Leaderboard) | 40k | :15 |
All dimensions are in pixels
Source: Internet Advertising Bureau (November 2009)
Media files and formats
We accept .gif and .jpeg files, and Flash files for our website. IAB (Internet Advertising Bureau) guidelines recommend that a.gif alternative is provided to Flash. Some devices, notably the Apple iPad, do not run Flash.
Unfortunately we cannot accept Flash for our e-mail services due to the constraints of some of our subscribers’ systems.
Deadlines
We endeavour to implement adverts as soon as possible after testing. Ideally we require art copy and links two working days prior to publication in the daily newsletter – Broadband TV News Today and on the Monday prior to publication on the following Wednesday/Thursday of our Weekly emails. Please contact us to discuss if there are time constraints. We are happy to help accommodate these whenever we can. The design and links can be changed any time during the contracted period.
To check availability, request a proposal and discuss budgets Email the sales team
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