Virgin Media has agreed an exclusive partnership with the Telegraph Media Group to promote its sports tier.
The cablenet will promote the availability of the full range of Sky Sports and BT Sport channels alongside the ability to view them on customer tablets, smartphones and laptops.
Despite its links to The Times, Sky Sports was a partner during the 2013/14 season.
Virgin becomes the exclusive partner for Telegraph Total Football, The Telegraph’s dedicated supplement to the best coverage of the football season, which appears as a dedicated supplement each Monday.
In the runup to the much-anticipated Transfer Deadline Day, Virgin Media will also have an exclusive presence on The Telegraph’s popular Football Live blog, and on weekly Premier League Insider emails.
Virgin Media customers will also have the opportunity to attend ‘Total Football Live’ events hosted by The Telegraph’s top sports writers. The first event will feature a panel with The Telegraph’s Chief Football Correspondent, Henry Winter, Chief Sports Writer, Paul Hayward and former Premier League player and manager Tim Sherwood.
Richard Larcombe, Director of Brand and Marketing at Virgin Media, said: “Virgin Media is without doubt the best place to watch all the football and The Telegraph has some of the most insightful and well-connected sports writers in the game. Together, this is a perfect partnership and we will have a number of exciting innovations to unveil throughout the year.”
Adam Sills, Head of Sport, TMG, said: “We are delighted to be partnering with Virgin Media to bring back Telegraph Total Football. This weekly section will be back in the paper every Monday, dedicated to all the weekend’s football action. Our unrivalled team of football writers will tell readers all they need to know about the weekend’s games and the week ahead, reinforcing The Telegraph’s commitment to providing the best sporting coverage in paper and online.”
The partnership, brokered by the Virgin Media team at Manning Gottlieb OMD, will continue throughout 2015 and will complement Virgin Media’s advertising activity across TV, print, out of home and online. Media planning will be handled by the Virgin Media team at Manning Gottlieb OMD.