The Greek telco Wind Hellas is looking into a possibility of reaching an agreement with Forthnet, the operator of the pay-TV platform Nova.
Ekathimerini reports that it forms part of Wind Hellas’s plans to enter the pay-TV market and could see it offer Nova’s TV content both to its own subscribers and to other customers. It adds that such an agreement would be the first time content, hithero offered exclusively to its own customers, is supplied wholesale by an operator to another company.
This would provide Forthnet with much-needed revenues and at the same time give Wind Hellas access to unique programming.
Significantly, Wind Hellas plans to distribute its new pay-TV service solely over the internet.
As previously reported by Broadband TV News, Wind Hellas entered into an agreement with Vodafone in July 2016 to build a fibre-optic network in Greece.
Meanwhile, the Greek pay-TV market has found itself under pressure in recent months. Forthnet, for instance, saw its subscriber total fall by 8% in the year to June 30, while the market as a whole lost 15,000 subscribers in the first half of this year.