German children’s and family entertainment producer and distributor m4e AG wants to extend its partnership with YouTube to increase content monetisation through advertising-based video-on-demand (AVOD).
The Munich-based company has been collaborating with YouTube for several years. Over 5,000 videos from the m4e library available online have generated more than 500 million views, enabling m4e and YouTube to exploit a huge revenue potential.
Part of the strategic cooperation is the ongoing digitisation of m4e content in order to preserve older kids’ programmes such as The Beginners Bible as well as to increase revenues with m4e content.
m4e expects further revenue potential particularly in the area of AVOD, the advertising-financed business model within YouTube’s streaming services. Here, new properties of m4e also serve as a marketing tool in order to promote content of its library of more than 2,300 episodes of kids and family entertainment.
With the deepened partnership, m4e will not only promote and exploit its complete programme catalogue, but also preserve it in digital form. As a central channel on YouTube, the company has created the new platform made 4 kids TV where the YouTube channels of various programmes are bundled and a broad range of other content is provided.