In its latest set of results, the company says that it underestimated the popularity of its strong content, which led to higher-than-expected acquisition across all major territories.
Global net adds in Q2 were a record 5.2 million, versus a forecast of 3.2 million, and increased 5% sequentially. In the first six months of the year net adds were 10.2 million, up 21% year-on-year.
Domestic net adds in Q2 were, at 1.1 million, the highest in the second quarter since 2011, and are now forecast to be 0.75 million in Q3.
The international segment meanwhile accounted for 50.1% of total membership, and international revenue was up 57% year-on-year.
Netflix is now forecasting 3.65 million international net ads in the third quarter, as well as a positive international contribution profit for the full year.
Netflix says it will release 40 feature films this year, ranging from “big budget popcorn films to grassroots independent cinema”.
It will also enter into mutually beneficial partnerships such as the one with Altice/SFR France in the second quarter.