The company is creating a Content Insight department that is entirely devoted to content analysis on a global scale. A cross-disciplinary department has also been created, responsible for coordinating quality policy and projects.
Florent Carême is named Head of Research at Eurodata TV Worldwide. In this position, Florent will be in charge of the entire Research team. His primary mission will be to define the research division’s strategy, including how the service offer and its production should evolve. Florent will also develop Product Innovation. He reports to Frédéric Vaulpré, Eurodata TV Worldwide Director.
The Content Insight direction has been entrusted to Avril Blondelot, who is tasked with defining and implementing the strategic positioning of content analysis. Her mission is to ensure the coherence and the relevance of content trend analysis taken from the NoTa monitoring service that looks at programme trends around the world, as well as from audience data analysis. Avril will also lead the Research department’s collaboration with Tape Consultancy, the UK-based company of content experts and audio-visual programming and production consultants in which Eurodata TV Worldwide has held a stake since 2016.
Avril was International Research Manager at Eurodata TV Worldwide, having joined in 2010 as a Sales Manager. From 2008-10, she was a Contract Manager at Eurosport.
The Research and Projects Coordination department is led by Charlotte Michelotti who centralises and coordinates the production methodologies and tools of the Research Department in line with Médiamétrie’s quality policy. She is also in charge of the Video team. Since 2010, Charlotte was International Research and Marketing Manager at Eurodata TV Worldwide.