Roku is planning an IPO later this year that could value the company at over $1 billion.
Quoting unnamed sources, CNBC reports that it has hired the investment banks Morgan Stanley and Citigroup to lead the offering.
Roku generated over $400 million in revenues last year, with its media and licensing arm accounting for a quarter of the total.
It had 15 million active monthly accounts as of June 30 this year that had streamed over the previous 30 days.
Roku accounted for nearly half of all OTT streaming devices in the US in 2016.