Online streaming service TVPlayer has agreed and exclusive agreement with ITV Box Office.
It begins with this weekend’s boxing bout between Chris Eubank Jr. and Arthur Abraham, which will be available exclusively online through TVPlayer.
Rob Hodgkinson, Chief Operating Officer of TVPlayer, explains, “We are very excited about partnering with ITV to stream this premium event on the TVPlayer platform. Pay Per View is a natural extension for TVPlayer, which is the only legal online aggregator of live TV in the UK. We are looking forward to delivering a range of events on a Pay Per View basis alongside ITV Box Office in the future.”
One advantage for ITV of its TVPlayer arrangement is an extension in the number of platforms on which the fight will now be distributed. Fans will also be able to access the event via the TVPlayer platform on desktop, iOS, Android and Amazon Fire Stick.
Ben Halabi, Business Development Manager of ITV Box Office said: “TVPlayer has built a robust streaming platform that can support the rapid influx of customers for a Pay Per View event. “With this partnership, we can offer our audience the same high-quality content they have to come to expect, as well as additional content and do so through a greater number of devices. We also anticipate that the fight will play well with TVPlayer’s millennial audience watching both in real time and catching up after the event.”
The fight will be available to purchase for a one-off payment of £16.95. In addition to the livestreaming it be available for replay for one week after the event.