Based in London, his expanded role will oversee growth strategy and driving performance in these markets. Core brands include Universal Channel, Syfy, E! Entertainment Television, Movies 24, Telemundo, Studio Universal and 13th Street.
The role will also include oversight of both marketing and programming strategy across the whole of NBCUniversal International’s Networks group, with Raftery additionally named chief marketing and content officer.
Having been appointed CMO for NBCUniversal International in 2016, Raftery will maintain his role chairing NBCU’s International Marketing Council and leading Project Symphony, an internal initiative to proactively leverage global synergies and cross-divisional marketing opportunities across NBCU’s media portfolio.
He will report jointly to Satpal Brainch, MD, EMEA, NBCUniversal International Distribution & Networks and Kevin MacLellan, chairman, Global Distribution & International.
Commenting on the development, MacLellan said: “Lee has done an exemplary job of building an incredibly distinctive marketing and creative culture across the company. He has proved himself to be a strong and decisive leader and I have every confidence that he will apply his considerable skills to lead the strategic vision within the UK/EM Networks group”.
Raftery added: “I am excited to take on this unique role, which blends my marketing and creative passion with a new leadership challenge in the UK & Emerging Markets Networks team. Together with this talented group, we have an exciting opportunity to build further on our outstanding portfolio of brands and content.”