“The supply of legal content online and the usage of legal streaming services, such as Netflix, have increased steadily in recent years in the Nordics. Also, a number of measures have been taken to fight piracy, both from the industry and legally. Despite this, piracy remains high. The question is whether an alliance of such prominent content and entertainment services as ACE can make the difference that so many are hoping for, says Natalia Borelius, project manager, Mediavision.
As of spring 2017, 16% of Scandinavians aged 15-74 years admit to engaging in illegal downloading and streaming of video content in the past month. Piracy is at its highest in Sweden, where the corresponding figure is 24%. This is three times higher than in Finland. All-in-all the Nordic pirates consume approximately 400 million films and TV episodes on a yearly basis.
Earlier this week a group of content creators came together to form the Alliance for Creativity and Entertainment (ACE). Members include Netflix, HBO, Amazon, BBC, CBS, Hulu, Sky, and the local SF Studios.