The Hungarian parliament has a controversial rise in the country’s ad sale tax from 5.3% to 7.5%.
According to the BBJ, the move follows conflicting statements with regard to the tax, both by the government and key figures in the ruling Fidesz party.
It adds that the tax increase is expected to have a serious impact on Hungary’s media industry.
As previously reported by Broadband TV News, the tax rise was first confirmed by Lajos Kósa, the leader of Fidesz’s parliamentary group, earlier this month.
An even more controversial ad tax was introduced in Hungary in June 2014 but eventually scrapped following protests from both with the local industry and European bodies, including the EC.
It was widely believed to have targeted RTL Klub, the country’s leading broadcaster.