BT Sport was the first to market with VR and sees it as the third screen, according to Jamie Hindhaugh, the company’s COO.
Speaking in a panel discussion at TV Connect entitled Broadcast innovation in sport, he added that BT Sport broadcast its first live Premier League game in VR last autumn and will be showing the Champions League final this year live in VR and on social media, using seven 360 degree cameras.
Hindhaugh also said that sound is the forgotten medium, improving the viewing experience by 60%.
As in the case of VR, and indeed 4k, BT Sport had been the first to market with Dolby Atmos.
Hindhaugh managed the BBC’s coverage of the 2012 London Olympics and said he regarded the learnings from the event as the birth of BT Sport.