Metrological is leveraging its ten years of experience in app store integration and app lifecycle management across pay-TV operator networks and devices to support CABSAT’s first Appathon. Ten participating developer teams will create a TV app that enhances the television experience based on the Metrological SDK.
The top three teams receive the opportunity to present their app to pay-TV operators that collectively serve more than 40 million households. The 48-hour Appathon takes place on March 21-22 on the CABSAT exhibition floor.
“We are pleased to launch the first CABSAT Appathon with Metrological, an experienced partner in helping app developers and content providers integrate apps with the Metrological TV App Store,” said Syed Ali, sales manager, CABSAT.
“The viewership landscape is evolving as more local and international OTT content providers enter the region. App development is a key piece of the puzzle in modifying the user experience to provide content to suit both the legacy and modern viewership needs.”
“It’s a great honor to work with Studio City and CABSAT to present the CABSAT Appathon at this year’s show,” said Robert Cloudt, Head of Content Management and Strategy, Metrological.
“At Metrological we believe that app developers and OTT content providers play pivotal roles in the new blended TV viewing experience and our job is to make this integration process as seamless as possible for pay-TV providers.”