The logo brings together the current Eurosport wordmark with the PyeongChang logo typeface, underpinned by the iconic Olympic rings. The three existing logos are headed by a mountain silhouette – the natural setting of the Winter Games. The silhouette background is arched echoing the shape of the Olympic rings and will come in several variations, using a vibrant colour palette expressing the spirit of modern K-pop culture.
Peter Hutton, Eurosport CEO, said: “As the new Home of the Olympics in Europe and a proud partner of the world’s greatest sporting event, we want ensure Eurosport is synonymous with the Olympic Games at every opportunity. This brand identity represents the spirit of South Korea and we hope will become instantly recognisable to fans as the hallmark of our PyeongChang 2018 programming.”
Eurosport will broadcast more than 100 events live and on demand, from the Winter Games.
Discovery Communications holds the exclusive multimedia rights for 50 countries and territories in Europe for the 2018 through to the 2024 Olympic Games, announced with the International Olympic Committee in June 2015.