The personalised music TV service Xite has formed a new advisory board today, consisting of renowned TV industry leaders and music influentials, with the aim of bringing music videos back to TV in the US.
The newly formed board consists of Roger Faxon (board member at Pandora Media, former CEO of EMI), Jason Flom (CEO of Lava Records, former CEO/chairman of Atlantic Records, Virgin Records and the Capitol Music Group), Eric Budin (Venture partner at Touchdown Ventures, former VP product strategy and Incubation for Liberty Global) and Bill Roedy (Former Chairman and CEO of MTV Networks International and VP for HBO) (pictured)
“It is an honour that these industry veterans have decided to team up with us, and it will be crucial in achieving our goal to become a global music video company” said Derk Nijssen, founder and CEO of Xite Networks International.
“The board’s primary functions will be to help advise and foster partnerships with artists and labels, as well as oversee distribution and growth in Europe and particularly the US.”
Xite launched in 2008 with a linear TV channel, also available via multi-channel VOD services, serving over 15 million households across the Netherlands, Belgium, Germany
In 2015, Xite took their service a step further. In addition to retaining an around-the-clock offering of music videos and original programming, they reinvented the way people watch music videos with the world’s first personalised music television service. The company’s expanded service model allows users to like and skip through their Xite channel to build a customised music video channel based on their personal taste. Other features include a video on demand service and curated theme channels.