Friend MTS has appointed former Cisco executive Jeremy Maddocks to its senior management team, in a new role focused on developing business opportunities in the Middle East, Russia, CIS and Central and Eastern Europe.
A specialist in video software solutions and working with broadcasters in Russia and Eastern Europe, Maddocks was with NDS /Cisco for almost 20 years, most recently in its Video Software Solutions group, where he headed up sales in the EEMEAR region as its regional director for GSP Cable Media Video.
The new role of director of sales for Middle East, Russia, CIS and CEE at Friend MTS (FMTS) will see Maddocks realise the opportunities for the company in these regions, which are central to its ongoing strategy to deliver its content protection services and anti-piracy solutions worldwide.
Before Cisco, Maddocks worked for 15 years at NDS, where he was tasked with taking its products into Russia and Eastern Europe.
Commenting on joining FMTS, he said, “When I saw the awesome patented technology which has already been deployed by this fast-growing company at some of the world’s leading broadcasters, I realised the huge transformative potential of this security solution to many other operators. It was an opportunity I could not miss and I am very excited to join Friend MTS on this next chapter in its journey.”
CEO Jonathan Friend added: “Our unique content protection services are already provided to some of the world’s largest broadcasting platforms, and with growing interest from broadcasters in the region, it is important to have specialists that understand the market and culture. Jeremy is steeped in knowledge of broadcast security systems and understands the challenges which broadcasters are facing because of the changes of online distribution. He has longstanding connections at the highest level at the major broadcasters in Russia, CIS and CEE, with a reputation for his knowledge and expertise. He is an excellent addition to our senior management team and an asset to our worldwide strategy for growth.”