Furthermore, Roku customers streamed a total of 9 billion hours in 2016, and according to Nielsen, in December 2016 Roku accounted for 48% of active streaming players in the US.
Roku had revenues of nearly $400 million in the full year 2016, with the media and licensing segment, which includes content consumption and promotion, licensing and advertising sales on the platform exceeding $100 million in high-margin revenue.
Commenting on the results, Roku Founder and CEO Anthony Wood said: “Our strategy to grow accounts, engage our audience, and increase monetisation is clearly working with 46% year-over-year growth in active accounts, 70% year-over-year growth in streaming hours and 100+ % year-over-year growth in media and licensing revenues.
“The investments we are making in our platform to enable advertisers and content publishers to reach our rapidly growing audience are paying off, and we are still in the early stages of our capabilities.”
Roku offers consumers a collection of 4,500+ paid and free ad-supported video streaming channels including 450,000 movies and TV shows. According to IHS, in 2016, Roku TV models accounted for 13% of all smart TV sales in the US.