Alongside the thin LG Signature OLED TV W first unveiled at CES last month, LG has high hopes that its dual premium strategy for TVs will expand its market share in the global TV industry. LG Signature OLED TV W will be available in Korea and the US starting this month. Super UHD TVs with Nano Cell technology will become available in the weeks to come while customers in other markets will see both premium products beginning in the second quarter of 2017.
The razor-thin profile of the 65-inch W7 – less than 4mm thick when mounted on the wall – creates the illusion of gazing out a window, not of watching TV. LG’s 2017 OLED TV lineup offers Dolby Atmos sound for the first time in the market.
LG will introduce five 4K OLED TV models in Korea with screen sizes varying from 77/65W7, 77/65G7, 65/55E7, 65/55C7 and 65/55B7. Model details in other markets will be announced locally at the time of launch.
LG’s third-generation Super UHD TV lineup features Nano Cell technology, which harnesses approximately one nanometer-sized particles to offer incredibly accurate color reproduction.
All 2017 LG OLED and Super UHD TVs feature Active HDR to render brighter scenes and greater shadow details when displaying HDR content. Active HDR allows LG TVs to process the picture scene by scene, inserting dynamic data where needed. In addition, 2017 LG TVs support the full palette of HDR formats, including Dolby VisionTM, HDR10 and HLG (Hybrid Log Gamma).
The sets feauture latest webOS Smart TV platform. LG webOS 3.5 is equipped with enhancements for easier control and faster access when using the Magic Remote and the new Magic Link features. Viewers can instantly access their favourite services such as Netflix and Amazon Prime Video by pressing a hot key on the remote control, tapping into a wide variety of stunning 4K programming.
“Our 2017 TV lineup features state-of-the-art display technologies that break the boundaries of TV viewing,” said Brian Kwon, president of LG Electronics Home Entertainment Company.
“This year, we will continue to extend the premium TV market with a dual premium strategy based on our unrivaled OLED TVs and groundbreaking SUPER UHD TVs with Nano Cell display. With these innovative TV products, our customers will be able to enjoy the best home entertainment experience that the industry has to offer.”