Eurocinema has launched its own dedicated slot on UK television on the Sky platform.
The channel brings movies from the global film festival circuit and is available as a shared channel on Showcase TV.
Feature-length movies as well as shorter films will be shown every evening from 9pm.
Eurocinema is already available in the US and Canada. Its new UK slot is expected to reach 12 million Sky TV viewers and, based on audience demand, could lead to more air time or even a dedicated Eurocinema TV channel.
Sébastien Perioche, President and Founder of Eurocinema World, said: “We are delighted to bring Eurocinema to the UK. The country’s cultural diversity and interest in the arts is a natural fit for the Eurocinema brand. We believe the UK television audiences will enjoy our films, and find them enriching.”