The service, which launched in April 2015, reached 800,000 subscribers by the end of its first year, and by March 2016 was nearing 1 million subscribers.
HBO Now retails at $15 monthly and is aimed at cord-cutters. It was originally only available on Apple TV, but later other platforms were added. In 2016, HBO launched OTT products on Microsoft’s Xbox platforms, new Samsung smart TVs, Sony’s PlayStation platforms and Amazon Prime Channels.
The company also unveiled that the sixth season of Game of Thrones averaged close to 26 million viewers, making it HBO’s most-watched series ever. The first season of Westworld averaged over 13 million viewers and is the most watched freshman series in HBO history.
In 2016, HBO launched an OTT service in Spain and HBO Latin America launched OTT services in Brazil and Argentina.