Commenting on the development, Gil Halevi, head of digital at IPFL, said: “In today’s fast-paced sports environment, having an advanced and user-friendly tool for live event editing is essential.
“MX1 360 gives us full control over sports content, in real time, allowing us to manage our broadcast partners and their access to the different content we produce quickly and effortlessly. In the future, we look forward to leveraging the flexibility of MX1’s service and expanding our content highlights into the OTT and online realm.”
Elad Manishviz, CMO and CBO of sports and events at MX1, added: “Sports organisations need an easy to use content management solution that’s capable of meeting the rapid and demanding workflows of the live sports environment.
“With MX1 360, the IPFL is well-equipped to provide highlights of multiple games, on-the-go, for delivery over traditional broadcast or OTT networks. We’re excited to collaborate with Israel’s top football organisation.”