Effective immediately, she will be responsible for continuing to develop and execute the growth strategy for the Scripps Networks lifestyle business across the region.
Singarajah will be based in Singapore and report to Derek Chang, head of international lifestyle channels, Scripps Networks Interactive.
Commenting on the appointment, Chang said: “Leena is a consummate professional and widely respected for her deep knowledge of the region and the industry. Her strategic vision, combined with her operational expertise, will be critical as we look to further expand our business across the region”.
Singarajah joined Scripps Networks in 2014 as head of distribution and ad sales, Asia-Pacific. Since then, she has overseen the expansion of HGTV in the region and considerably strengthened the regional and local ad sales businesses.
Prior to joining Scripps Networks, Singarajah served as senior VP, head of sales and business development, Asia Pacific for IMG Media, where she was responsible for overseeing content and channel distribution.
During her tenure, she launched IMG Media’s first and only fully-owned 24-hour sports channel, EDGEsport.
She also oversaw IMG Media’s Entertainment Division portfolio, including a wide-ranging, high-volume lifestyle catalogue.