Regulator Anacom reports there were 3.6 million subscribers at the end of the third quarter. The growth can be attributed to the popularity of IPTV distribution over fibre-optic that drew in an additional 220,000 subscribers over the period.
However, cable remains the principal platform for subscription TV, representing 36.8% of total subscribers.
NOS, at 43.5% holds the largest percentage of subscribers, followed by MEO (39.4%), Vodafone (12.2%) and Cabovisão (4.7%). In net terms, Vodafone was the provider that added the largest number of subscribers in the 3rd quarter.
About 16.2% of homes took a premium channel, while 78.7% had more than 80 channels (an increase of 6.7 percentage points year-on-year).
In the 3rd quarter, about 3.2% of individuals aged 10 years or over subscribed to streaming-on-demand services (Netflix, Fox Play and Nplay).
Total revenues from subscription TV distribution services were reported at €1.342 billion, an increase of 8.6% on the same period of 2015.