Vimeo’s OTT product, VHX, is a turn-key solution for launching OTT streaming video channels. With today’s announcement, partners can immediately leverage these additional platforms to expand their audience reach and revenue potential, launching applications in just a few weeks
As part of a multi-year deal unveiled today, Vimeo will serve as Blue Ant Media’s technology partner, powering multiple direct-to-consumer video on demand (VOD) channels. Blue Ant Media is one of the first customers to leverage the new app platforms, with Vimeo’s VHX product providing the back-end technology and app development for Love Nature, a joint venture between Blue Ant Media and Smithsonian Networks to produce and distribute the world’s largest library of 4K (Ultra-HD) wildlife and nature documentaries and series. Love Nature’s 4K SVOD service is currently available in 33 countries worldwide and recently relaunched with new apps now available for download on Android TV, Amazon Fire TV and Xbox One.
“We’re excited to help our partners reach audiences on next-generation TV and game console, where the potential for discovery and subscriber acquisition is massive,” said Jamie Wilkinson, General Manager of Vimeo’s OTT Services group.
“Blue Ant Media understands the importance of multi-platform accessibility and made it a top priority to re-launch Love Nature across these new platforms. Their ambitious goals and commitment to great technology made them an ideal partner for us.”
“Love Nature has subscribers across the globe, watching across many devices. Providing a great customer experience in every context requires not only the best content, but also simple ways to discover it and stunning video playback on any screen,” said Jesse Dallal, VP, product development, Blue Ant Media.
“Vimeo shares our vision for seamless multi-platform experiences and has the world-class video streaming technology to help us bring Love Nature to more people, places and platforms in the future.”
In addition to the three new platforms, the VHX product supports launching apps on web, iOS, Android, Roku and tvOS.