Skala has over 13 years of experience in the TV industry, having been the sales director at TV Markiza in Slovakia, prior to which he was at IP Austria, part of RTL Group.
Christoph Mainusch, chairman of the supervisory board of bTV Media group and Co-CEO of CME, said: “We are pleased to see Florian managing bTV Media Group. Florian is a dedicated TV professional. He brings vast experience and a strong sales focus on board. Together, we will further strengthen our leading position in Bulgaria“.
Skala added: “I am excited about my new role heading Bulgaria’s most important media group. Together with a highly motivated and experienced team, we will remain reliable and professional partners for all stakeholders and keep providing the best content to our viewers. I look forward to resolutely pursuing our targets and growing in this dynamic market.”