The latter is operated by Agora’s Green Content and was launched on December 2. In its first week of operation, it obtained the highest ratings among the channels carried by the newly launched DTT multiplex MUX-8.
Under the terms of the agreement, Discovery Polska has secured a 49% stake in Green Content. According to Wirtualne Media, it has invested PLN14 million (€3.13 million), with a view to becoming the company’s sole owner by the end of 2017.
It adds that the start-up costs of Metro were PLN10 million and up to PLN30 million could eventually be invested in the channel’s content.
Reaching its breakeven point of 1% of the Polish TV market should take 4-5 years.