UPC aims to have over 300,000 Horizon subscribers by the end of 2018.
Quoted by ZF, Robert Redeleanu, CEO of UPC Romania and Hungary, added that this would be equivalent to half of its digital cable customer total, which stood at around 630,000 as of the end of Q3 this year.
UPC Romania currently has 10,000 subscribers to Horizon, the rollout of which will be completed in 2017 with the introduction of VOD.
However, Redeleanu did not specify an actual date for the launch of on demand via the Horizon platform.
Once fully operational, Horizon should help UPC Romania compete more effectively with Orange, Telekom, RC&RDS and Vodafone.