The international OTT service provider Divan.TV has launched a new iOS mobile application developed with the core idea of forcing video content viewers to switch from pirate web platforms to legal ones.
Commenting on the development, Arkadiy Kanyuka, the company’s CEO, said: “The absolutely new Divan.TV iOS application opens unlimited free of charge access to (the) legal content (TV channels, VOD, radio, etc.) all over the world. I’m sure, the fact, that the two biggest Ukrainian pirate web sites (Ex.ua and Fs.to) have been closed recently, will force viewers to search for (the) alternative online video providers.
“This means, that we launched our new product to meet customer expectations at the right time and, actually, at the right place as (the) mobile traffic consumption grew dramatically in the recent months. We’d like people to change their video consumption habits towards the higher standards in all aspects”.
The new iOS app offers free of charge access to its content, and has a catch-up function going back 14 days.
Divan.TV was founded in 2010 by the serial entrepreneur Andrey Kolodyuk and targets 300 million viewers living in the CIS and Eastern Europe.
A multiplatform service, it currently has over 1.5 million registered users for its freemium and premium subscriptions.
Divan.TV collaborates with seven major global smart TV vendors; Samsung, LG, Philips, Haier, Sharp, TCL and Hisense.