Sling TV and Comcast announced that OTT service Sling TV will launch on the X1 platform.
This means that Sling TV will deliver more than 425 channels, including hundreds of multicultural networks, available for the first time to X1 customers. The deal follows a similar agreement to bring OTT service Netflix to the X1 platform.
“Sling TV has always been committed to supporting the devices people are already using. The X1 platform is the latest to be added to the Sling TV supported device lineup, which already includes televisions, tablets, game consoles, computers, smartphones and streaming devices.” the company said in a statement.
Both companies are working to add Sling TV to X1 and will provide more details when the content is available to customers.
“The addition of Sling TV’s multicultural programming will be an excellent complement to the existing international offerings on X1 and will be attractive to our customers,” said Javier Garcia, SVP and general manager, multicultural services for Comcast Cable.
“Our customers are becoming increasingly diverse and this is a fantastic opportunity to quickly deliver even more customized and multicultural programming to them, on an X1 platform that’s smart, fast and easy-to-use.”
“Sling TV’s debut on Comcast’s X1 is another step forward in our promise to consumers to be available on their favorite platforms,” said Ben Weinberger, Chief Product Officer, Sling TV.
“For the first time, millions of Comcast customers will have access to new multicultural programming options as well as the full suite of Sling TV programming.”