According to Wirtualne Media, it is known as TV.tvnmedia.pl and its objective is to start a discussion about the role of TV in modern marketing communications.
The portal will carry analyses about such subjects as the influence of new technology and content on TV, online adversting and TV advertising. It will be accessible via – amongst others – Facebook and Instagram.
Wirtualne Media notes that the launch of the platform is the first step of TVN Media’s new strategy.
It will also be organising a national industry conference at the beginning of 2017.