Until recently marketing director at Lad Bible group, she will report to Matt O’Mara, MD, Vice UK.
Commenting on the appointment, O’Mara said: “With her sophisticated understanding of what makes young audiences tick, we’re thrilled to welcome Mimi to Vice. She brings a breadth of experience and relationships across digital and traditional media – as well as commercial, retail and television – which will be a huge asset to us during this period of accelerated growth.”
Turner added: “Vice has earned the trust of a new generation of media consumers with its unparalleled commitment to storytelling and news. At a time when its independent and fearless global voice is more necessary than ever, I couldn’t be more proud to join such an incredible business and team.”
Prior to the Lad Bible, Turner previously served as group director of communications and public affairs for Northern & Shell (Channel 5, Express Newspapers), as well as director of sales and marketing for The Health Lottery, where she was responsible for product strategy, partnerships, marketing and sales.
She began her career as a science writer for the Sunday Times and was the European Television editor of The Hollywood Reporter for a decade.