Speaking in a panel discussion at PIKE 2016, Artur Przybysz, the company’s VP, sales and logistics, added that a lot of modification is needed to the current pay-TV model.
Users are looking for non-linear content and the internet offers big help.
Zygmunt Solorz-Zak, the founder and owner of Cyfrowy Polsat/Polsat, agreed that piracy is a problem and called for concrete rules to address it.
He also spoke enthusiastically about the internet and how it will become the most important distributor of video. At the same time, he conceded that DTT would still have a role to play over the next few years and confirmed plans to launch terrestrial TV channels aimed at handicapped viewers.
In the same discussion, Maciej Stanecki, the public broadcaster TVP’s VP, confirmed interest in using all three slots on the upcoming eighth DTT multiplex, as well as plans to offer a free-to-view sports channel on one of them.
He also said TVP was open to continue cooperation with Polsat in the area of sports rights.
When pressed, he conceded that TVP did not as yet have a plan for the reform of its funding method.