MIPCOM drew delegations from 108 countries, attendance reached some 14,000 with 4,900 buyers registered including 1,500 acquisition executives working for digital platforms and SVOD, said Laurine Garaude, director of Reed Midem’s Television Division at the closing press event.
Following the successful launch of the MIPDrama Screenings in April 2016, MIPCOM hosted a record number of major drama launches in the World Premiere TV Screenings and International Drama Screenings. Among the mega-productions on view, the World Premiere TV Screenings showcased Mata Hari (presented by Red Arrow International), The Halcyon (presented by Sony Pictures Television), The Same Sky (presented by Beta Film), The Rocky Horror Picture Show: Let’s do the Time Warp Again (presented by 20th Century Fox Television Distribution’) and an exclusive episode of The Catch, Season 2 (presented by Disney Media Distribution).
On the conference front, Sony Corporation President and CEO Kazuo Hirai, opened proceedings with his keynote during a MIPCOM which saw the spotlight turned on Japan’s tech prowess with the latest developments of HD, 4K, 8K and Virtual Reality showcased alongside the newest animation programmes coming to the international market from Japan.
“This has been an excellent edition of MIPCOM. Through the central theme of New Television we have showcased technical innovation, discussed how to reach out to younger audiences who consume entertainment when, where and how they want and brought together traditional television leaders with newer online companies. This year has seen a combination of plentiful deal-making, celebration, exchange of knowledge and keynotes from major industry leaders,” concluded Garaude.