The CEO of German pay-TV broadcaster Sky Deutschland, Carsten Schmidt, considers television as we know it not to have reached its end.
People now carry their own screens with them which makes broadcasters offer an increasing number of products for mobile usage, Schmidt told German magazine Bunte. “But I also believe that the TV set in the living room will stay the centre of entertainment. People want to jointly experience and watch something.”
The public TV broadcasters will also continue to exist, but they must not stick in their tradition, said Schmidt. “TV licence fee payers want to know more than ever what happens with their funds being spent by the broadcasters.”
For Sky’s original productions, Schmidt demands quality and exclusivity. “Be courageous, Sky is not mainstream! We will take the freedom to deliver the quality and exclusivity our customers expect from us,” he stressed.
From October 21, 2016, Sky Deutschland will screen 10-part drama series The Young Pope with Jude Law, a co-production by Sky, Canal+ and HBO.