The Dutch still spend 38% of their daily video viewing time on linear TV. The rest is divided across recorded, online and on-demand video content, according to the latest Dutch Consumer Video Behaviour report from Telecompaper.
On average, each consumer watches 287 minutes per day of video, equal to almost five hours. Less and less of the time goes to traditional linear (live) broadcast TV, which accounted for an average 110 minutes in Q2.
The report also found that the growth in households subscribing to ‘plus’ packages of channels or additional video services has slowed in the last two quarters. However, this does not apply to Netflux, which continues to show above-average growth and is the most popular VOD services. In Q2, almost 22% of Dutch households subscriber to Netflix, compared to less than 20 percent in Q1. Especially households with children tend to use Netflix.
The report also looks at which devices consumers use to consumer video. Almost half of Dutch households had a TV with internet access in Q2, while the TV in the living room remains the most important device to watch video, including online content. VOD is watched the most on laptops after TVs.
Only 3% of Dutch households have no pay-TV subscription. These households are more likely to subscribe to Netflix, as well as other OTT services such as Videoland Unlimited, Nlziet and Play van KPN. Around 14 percent of households without a TV subscription took Videoland Unlimited in Q2, more than double the 6% a year earlier.