Kenny Reynolds has been appointed VP of creative at A+E Networks UK with immediate effect.
Leading a 25-strong in-house creative team, as well as overseeing all campaign work commissioned from external agencies, he will be responsible all creative output for A+E Network UK’s portfolio of channels, including History, Lifetime, Crime + Investigation, H2 and the new free to air channel Blaze.
Reynolds previously worked with A+E Networks UK as a freelance creative consultant on a number of high-profile campaigns. Prior to that, he was head of creative at Sky, where he oversaw all creative output and campaigns for Sky 1.
Reynolds will report to Heather Jones, UK GM and SVP of Content and Creative, A+E Networks UK.
Commenting on his appointment, she said: “Kenny is a hugely talented creative, with an impressive track record of delivering impactful and innovative campaigns. He will help take our brands to a new level and is a fabulous addition to the team here at A+E Networks.”
Reynolds adds: “I feel really chuffed to be leading the A+E creative department and working with such brilliant and ambitious global brands. It’s an exciting time to join the company and I look forward to the challenges that lie ahead.”