It will capture this weekend’s Premier League match between Chelsea and Arsenal using virtual reality cameras. Additional support is being provided by VR platform company LiveLike, which is working with a number of broadcasters and sports teams to deliver immersive viewing experiences.
Jamie Hindhaugh, COO BT Sport, said: “BT is delighted to be bringing fans even closer to the action. We hope fans enjoy experiencing all the highs and lows of a football match via Virtual Reality. Fans and viewers are at the heart of our coverage and this is a great opportunity to experience this innovative new technology live in four of EE’s top London stores.”
The participating stores are Westfield Stratford, Oxford Street, Marble Arch and Tottenham Court Road. The match kicks off at 5.30pm on Saturday 24 September and is being shown exclusively live on BT Sport. VR headsets and tablets will be available in each store for fans to use during the match.