The name change was announced by NCTA President and CEO Michael Powell. It is not the first time the NCTA changes its name. On May 1, 2011, the NCTA changed from the National Cable Television Association to the National Cable & Telecommunications Association.
“NCTA represents members that are building the world’s most powerful technology platform and creating the exciting content and services that entertain, inform and inspire consumers every day,” said Powell.
“Modernising our brand injects a new sense of excitement into our effort to represent an industry that is America’s largest and fastest home internet provider and the creator of the world’s best television content.”
The updated NCTA brand is a continuation of the association’s effort to reflect how the marketplace is no longer defined by silos of the past. It also builds upon NCTA’s 2015 rebranding of “INTX: The Internet & Television Expo” from The Cable Show. INTX 2017 will be hosted in Washington, DC in April 2017.
“Just as our industry is witnessing an exciting transformation driven by technology and connectivity, NCTA’s brand must reflect the vibrancy and diversity of our members,” Powell said. “While our mission to drive the industry forward remains the same, our look now reflects a renewed proactive and energized spirit.”