PEN will offer viewers an always-on experience and a long form programming format of daily exclusive celebrity, pop culture, human interest and lifestyle series, specials and live event coverage from People and Entertainment Weekly. More than 300 hours of new programming are planned for the network’s first year, with 14 original shows and specials premiering during PEN’s launch month. Viewers will also have access to an extensive library of on-demand video featuring many of Time Inc.’s most popular, award-winning programs, series and specials.
The network has distribution deals in place with Amazon Fire TV, Apple TV, Google Chromecast, Comcast’s Xfinity, Xumo and PlutoTV. PEN will also be available on Roku Players, iOS and Android mobile devices and at People.com/PEN.
Initial advertising partners include Alcon Dailies Total1® contact lenses, L’Oreal USA and MillerCoors. The network is also backed by an extensive multimedia marketing campaign from Time Inc.
“PEN is designed to be a network for the future with its premium long-form video delivered directly to consumers through multiple platforms and channels,” said Rich Battista, president, Time Inc. Brands.
“We have a strong foundation of outstanding original programming and partnerships with leading multiplatform distributors and blue chip advertising partners from day one. We are excited to lead Time Inc. and the industry into the free, ad supported OTT space.”
Jess Cagle, Editorial Director for People and Entertainment Weekly, added: “Every day, People and Entertainment Weekly make an impact in meaningful ways through heartwarming—and sometimes heartbreaking—stories, in-depth profiles of some of the world’s most interesting personalities and our insider access to the events that are making news in pop culture and beyond.
“Our new network will extend those connections onto the living room screens of our fans every day. Its launch is an important step in the evolution of the brands and is a very exciting moment for all of us.”