Digitalsmiths, a TiVo company, is an industry leader in personalised content discovery, offering pay-TV providers, digital publishers, and consumer electronic manufacturers the technology and services to power personalised search, recommendations, carousels, social and sports discovery, and a robust analytics platform.
Digitalsmiths’ marquee customers include Charter Communications, DISH Network, DirecTV, FOX Sports, Moviefone, Sharp Electronics, Sling TV, Sony PlayStationVue, The CW Network, and Time Warner Cable.
Each quarter, Digitalsmiths seeks real consumer opinions to uncover key trends relevant to pay-TV providers, digital publishers, and consumer electronics manufacturers. Consumers’ genuine, unbiased perspectives and feedback are influential in driving continuous improvements to Digitalsmiths Seamless Discovery, the industry’s leading personalised content discovery platform, and Seamless Insight, which delivers the reporting and analytics necessary to optimise content discovery.
The findings are shared for the same reason Digitalsmiths uses them, in hopes that video service providers leverage the information to improve and develop applications and features to enhance the overall TV viewing experience offered today. Digitalsmiths has conducted this survey every quarter since 2012, enabling the company to monitor, track, and identify key trends in consumers’ viewing habits, as well as their opinions of pay-TV providers, emerging technologies, connected devices, TV Everywhere apps, and content discovery features such as personalised recommendations.
In addition to key quarter-over-quarter (q/q) and year-over-year (y/y) trends, Digitalsmiths’ Q2 2016 Video Trends Report covers many new topics, including:
- A detailed analysis of the respondents who desire a more content discovery-focused pay-TV service.
- Data highlighting the most respondents will pay for a Netflix subscription and the percentage of respondents who don’t pay at all due to subscription sharing.
- Results on whether TV Network Apps are an important asset to retain subscribers – including a breakdown of these results by the top pay-TV providers.
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