The programme by Opera TV, a HTML5-powered TV ecosystem, is a programme designed to solve one of the biggest challenges facing OTT application developers and OEMs.
Currently, OTT app developers lack a unified approach to develop, test, verify and certify their HTML5 apps across connected TV devices spanning multiple vendors and industries, due to each having different flavors of video streaming and HTML5 capabilities. And, with RnRMarketResearch projecting that the OTT app market will increase more than 17% to $62 billion by 2020, the need to address this issue is urgent.
Opera TV looks to lead the way in addressing this market. To harmonise the two ends, the programme is aligned with Opera TV’s latest HTML5 SDK, and consists of two key parts: 1) Application certification provides tools and documentation for app developers, and certifies that the app is compatible with Opera-powered devices. This streamlines development efforts and reduces the time-to-market from months to weeks. 2) Device certification provides device manufacturers and operators with a test suite to ensure their devices, embedded with Opera TV’s latest SDK, comply with device specifications. This significantly shortens the time to bring numerous top-tier complex applications to the device.
“With OTT quickly becoming an important viewing choice for consumers, there’s no reason for the app development and launch process to be so cumbersome—there should be a clear path that everyone can understand, trust and follow,” said Aneesh Rajaram, CEO at Opera TV.
“OTT video app developers should be able to build once and deploy HTML5-based applications that are compatible with all Opera TV devices. This increased efficiency and cost savings mark a significant step forward for the industry. We look forward to helping content providers, developers, OEMs and operators reach new levels of success.”